Senior Web Analytics Manager

Our client is a leading global supplier of high-quality products for the modern kitchen-living room based in Germany. For over 285 years, our client has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware, and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are their ingredients for success.

Today, Our client is an international industry leader that sells products in 100 countries. As a company and the employer, our client is characterized by strong innovative strength, entrepreneurial foresight, global work, and respectful interaction with one another. Outstanding quality, excellent design, and exceptional durability - these are the demands of their products.

The role focuses on client-side and server-side tracking (GTM + Stape), enabling reliable insights into user behavior, traffic sources, and marketing performance while ensuring privacy compliance.

You will have the opportunity to collaborate closely and effectively with our team, fostering seamless communication and synergy to achieve our collective goals.

• Interview process that respects people and their time
• Professional and open IT community
• Internal meet-ups and resources for knowledge sharing
• Time for recovery and relaxation
• Bright online and offline events
• Opportunity to become part of our internal volunteer community

• Manage Google Tag Manager (client-side & server-side) and operate server-side GTM (Stape)
• Implement and maintain marketing pixels (e.g. Google Ads, Meta, TikTok)
• Ensure accurate tracking of user journeys, conversions, and campaign attribution
• Define and maintain a scalable data layer and tracking architecture
• Configure and maintain GA4 and Piwik PRO for traffic and performance analysis
• Integrate and manage consent management platforms (e.g. Usercentrics) in compliance with GDPR
• Implement behavioral analytics tools (e.g. Hotjar, Microsoft Clarity)
• Ensure data quality, consistency, and resolve tracking discrepancies

• Experience with Google Tag Manager (client & server-side) and Stape

• Strong knowledge of marketing tracking, pixels, and data layers

• Experience with GA4, Piwik PRO, and Usercentrics (or similar CMPs)

• Understanding of GDPR / DSGVO and consent-based tracking

• Experience with eCommerce tracking setups

• JavaScript and HTML for implementation and debugging

• English Upper-Intermediate or higher 

  Nice to Have

• Cross-domain / multi-brand tracking experience

• Familiarity with APIs, data pipelines, or CDPs

• Analytical mindset with strong attention to detail

• Experience with reporting tools (e.g. Power BI, Looker Studio)