Principal Data Analyst

Founded in 2013, our client is a hugely popular, cutting-edge online streaming television company from California. This free broadcasting service provides millions of viewers with more than 100 exclusive live and original channels that users won’t find on local TV. The content is full of TV shows of all kinds, premium news, on-demand movies, cartoons, viral videos, sports, lifestyle and trending digital series. In a nutshell, there is literally everything you’d like to see on your screen – hand-picked by people who know and love the entertainment industry.

More so, they offer a free app that runs seamlessly on multiple mobile, web and various connected TV streaming devices. Well-known online giants The Verge, Venture Beat, and Vibe declared our customer as ‘awesome’. So, we can say for sure that our client is redefining the future of television.

Our client is led by a seasoned team of entrepreneurs, TV and technology executives, and top-of-class team members. $43M+ funding with investors like US Venture Partners, Sky, Chicago Ventures, Universal Music Group, United Talent Agency and Pritzker Group. Top app with millions of users across platforms like web, iOS, Android, Roku, Apple TV, Amazon Fire TV, Android TV, Vizio, Samsung, and more.

One of the hottest startups in Los Angeles and one of the leading video platforms in the industry -often covered in NY Times, Forbes, Techcrunch, Variety, USA Today, CNN, Mashable and more!

High energy culture. Passionate entrepreneurial team. Massive market. Employing the best of the best in the industry. We’re building the future of television.

#We are on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

• Interview process that respects people and their time
• Professional and open IT community
• Internal meet-ups and resources for knowledge sharing
• Time for recovery and relaxation
• Bright online and offline events
• Opportunity to become part of our internal volunteer community

We’re looking for an experienced Principal Business Performance Analyst with a focus on Personalization Analytics and Affiliate Marketing Analytics to join our Marketing Technology team.
As a key member of the team:

• You’ll dig through user-centric experiences to evaluate the relationship between personalization-led product changes and key performance metrics; example: increasing minutes per user.
• You’ll provide actional insights from affiliate partnerships performance data that lead to incremental growth in conversions along the consumer journey to scale re-occurring revenue.
  You’ll harness data science expertise to unlock personalization trends, elevate user journeys, and power data-driven business growth. If you’re passionate about using data to redefine the future of marketing, we want you on our team.

What You’ll Do

• Data-Driven Strategy: Use advanced analytics (SQL, Python, R) to provide actionable insights that help shape personalization, affiliate marketing strategy and business decisions.
• Design & Analyze Tests: Lead A/B and multivariate testing to optimize affiliate offers, landing pages, and user experience to boost engagement and conversions.
• Customer Segmentation & Attribution: Develop segmentation models to target the most valuable customers and implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners.
• Reporting & Dashboards: Build and manage data visualizations and performance dashboards (Tableau, Data Studio) to track affiliate KPIs, ensuring teams have clear insights on performance and opportunities for optimization.
• Collaboration Across Teams: Advise Marketing, Product, and Tech teams on opportunities to enhance affiliate partnerships, optimize user journeys, and improve overall funnel performance.
• Optimize Affiliate Campaigns: Analyze affiliate performance data, identify areas of improvement, and make recommendations to increase conversion rates and maximize ROI across various affiliate channels.
• Affiliate Relationships: Work closely with affiliate partners to analyze data and performance trends, ensuring alignment with overall business objectives.

• Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Data Science, Economics).
• 6+ years of experience in data analytics
• Strong proficiency in SQL and experience with data analysis tools such as Google BigQuery, AWS Athena, AWS Glue, as well as expertise in modeling data to achieve highest insight for lowest cost and greatest speed
• Experience with A/B testing, multivariate testing, and optimizing personalization algorithms
• Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong data visualization skills using tools like Tableau, Google Data Studio, or Amazon QuickSight similar platforms.
• Excellent communication and presentation skills — able to distill complex data into clear, actionable insights for both technical and non-technical stakeholders.
• Proven ability to analyze affiliate campaign performance and optimize for maximum revenue and efficiency.