Paid social Marketing Specialist

Our client is a leading global supplier of high-quality products for the modern kitchen-living room based in Germany. For over 285 years, our client has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware, and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are their ingredients for success.

Today, Our client is an international industry leader that sells products in 100 countries. As a company and the employer, our client is characterized by strong innovative strength, entrepreneurial foresight, global work, and respectful interaction with one another. Outstanding quality, excellent design, and exceptional durability - these are the demands of their products.

The project is an advanced e-commerce platform operating within the Commerce Cloud environment. This platform offers a comprehensive online shopping experience, seamlessly integrating with Commerce Cloud's powerful capabilities to deliver a secure, efficient, and customizable solution for businesses looking to establish or enhance their online presence.

You will have the opportunity to collaborate closely and effectively with our team, fostering seamless communication and synergy to achieve our collective goals.

• Interview process that respects people and their time
• Professional and open IT community
• Internal meet-ups and resources for knowledge sharing
• Time for recovery and relaxation
• Bright online and offline events
• Opportunity to become part of our internal volunteer community

Paid Social:
• Oversight and development of Paid Social Channel, primary META Ads (no operative campaign setup)
• Close collaboration with the performance agency on campaign planning, prioritization, briefing, performance reviews and optimization initiatives
• Transfer Online Shop communication campaign approaches into Paid Social and align on communication and formats
• Derive recommendation and further next steps from campaign results
Paid Affiliate
• Commission and Pricing models
• Strategic experience with google shopping, CSS Partners (affiliate as well) and price comparison pages
• Understanding of cross-channel pricing and commission structure to align on
Overall:
• Experience in managing a performance marketing agency (paid social)
• Analytical Skills in reporting and performance evaluation
• Hands-on approach + strategic thinker
• Data-driven decision making

• 3+ years of hands-on experience managing Paid Social campaigns (primarily Meta Ads) in an e-commerce/retail environment
• Proven experience overseeing and directing a performance marketing agency (briefing, prioritization, performance reviews) rather than running campaigns hands-on
• Strong understanding of Paid Affiliate channels: commission/pricing models, Google Shopping, CSS Partners, price comparison platforms
• Working knowledge of cross-channel pricing and commission structures, and how they align with Paid Social/Affiliate strategy
• Experience translating Online Shop communication/creative strategy into Paid Social formats and messaging
• Strong analytical skills: comfortable with performance reporting, KPI tracking, and deriving actionable recommendations from campaign data
• Data-driven, strategic mindset combined with a hands-on, execution-oriented approach
• Excellent stakeholder management and cross-functional collaboration skills (agency, marketing, e-commerce teams)
• Fluent English (written and spoken); German is a plus given DACH market focus
• E-commerce/retail industry background preferred (consumer goods a plus)